Local SEO is a vital component of online marketing for businesses today, and using a topical map can greatly enhance its effectiveness.

So, what is a topical map exactly? Simply put, a topical map is a linked network of related topics or keywords that support SEO by structuring your website content more effectively.

The success of a topical map is determined by topical map for local seo how well it targets the search queries of your audience. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.

What should you do first? Begin with comprehensive keyword research. Using platforms like SEMRush or Google Keyword Planner allows you to find high-volume keywords with low competition linked to your services or products.

Once your keyword research is complete, design topic clusters around your primary keyword for each webpage. Every secondary keyword must be assigned its own sub-topic, all interlinked to guide back to the main pillar content.

The advantages of using a topical map in a local SEO strategy are far-reaching. Because topical maps help search engine algorithms recognize the relevancy of your website content, it's more likely to increase your site's appearance in search result, thereby driving traffic.

All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.